50+ Must-Know YouTube Stats for Marketers in 2024 [Updated] (2024)

YouTube was launched on February 14, 2005, with the first video, "Me at the zoo," posted by co-founder Jawed Karim on April 23, 2005. This 18-second clip has amassed over 302 million views, marking the beginning of an extraordinary journey for the platform.

Today, YouTube boasts over 2.49 billion monthly active users, with 47% of global internet users accessing the platform every month. This article delves into various YouTube stats and demographics.

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Most Used Social Media Platforms Worldwide

YouTube is the second most used social media platform globally, behind Facebook. TikTok's rapid growth places it as a rising competitor, having reached 1.22 billion users in just six years.

Most Used Social Media Platforms

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YouTube Statistics

1. YouTube has 2.49 billion users.
2. 47% of global internet users access YouTube monthly.
3. YouTube ranks second among social media platforms, trailing only Facebook.
4. India leads with 462 million users, followed by the USA with 239 million.
5. Globally, more women than men use YouTube.
6. Quarterly ad revenue for YouTube is nearly $8 billion.
7. Creators earn between $1.61-$29.3 per 1,000 views on average.
8. YouTube is the second-most visited website globally.
9. Among global Android users, YouTube ranks as the third most-used app daily.
10. YouTube Shorts, in particular, have gained immense popularity, surpassing TikTok and Instagram Reels with an increase of about 500 million users since 2022.
11. Over 500 hours of content are uploaded to YouTube every minute.
12. YouTube Shorts receive over 70 billion daily views on average.

Sources: DataReportal, YouTube, Statista

💡Related read: YouTube Channel Ideas That Can Make you Millions in 2024

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YouTube Usage Statistics

Understanding how often and how long viewers engage with YouTube can guide your content strategy.

13. Between April and June 2023, Android users spent an average of 27 hours and 26 minutes per month on YouTube.
14. YouTube was accessed on 63.4% of days during this period.
15. The average YouTube visit length across devices was nearly 36 minutes in 2023.
16. 87% of surveyed users watched at least four different YouTube formats in the past year.
17. Globally, viewers watch an average of 1 billion hours of YouTube content daily on TVs.

Sources: DataReportal, YouTube Press, YouTube

💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?

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YouTube TV Stats

YouTube TV's growing subscriber base offers brands more opportunities to connect with relevant audiences.

18. YouTube TV has over 8 million paying subscribers.
19. It is the largest internet-delivered pay-TV provider in the U.S.A.

The primary reason subscribers choose YouTube TV is the ability to watch content on demand.

Sources: YouTube, Leichtman Research Group, YouGov

💡Related read: How to Build a Community on Youtube in 10 Easy Steps

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YouTube Monthly Active Users

Monthly active users measure the number of unique visitors to YouTube each month. This figure only includes logged-in users, suggesting the actual numbers might be even higher.

20. 2.49 billion monthly active users.
21. Over 80 million paid subscribers, including YouTube Premium and Music.
22. 47% of the global online population are monthly active users.

Sources: DataReportal, YouTube

💡Related read: How to Increase Live Stream Viewers on YouTube: 8 Top Tips

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YouTube Advertising Stats

YouTube's vast audience and detailed ad performance data make it a preferred platform for advertisers.

23. YouTube received 598.3 million visits from paid social and search traffic in 2023.
24. The platform generated $31.51 billion in ad revenue in 2023, marking an 8% increase from 2022.
25. India, with 462 million users, had the largest YouTube ad reach.
26. YouTube ads can potentially reach 30.9% of the global population.
27. AI-powered video reach campaigns on YouTube can boost incremental sales by 111%.

Sources: Statista, DataReportal, YouTube, NCSolutions

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YouTube User Base Expansion

YouTube's user base has grown significantly since its inception. While there isn't a single source for comprehensive growth data, multiple sources provide insight into its rise.

YouTube is the second most visited website globally, only behind Google.

YouTube User Base Milestones

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YouTube Users by Country

YouTube is available in over 100 countries and 80 languages, illustrating its global reach. The distribution of users by country highlights its widespread popularity.

Top Countries by YouTube Users

💡Related read: YouTube Shorts Monetisation: A Complete Guide for Creators

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YouTube User Demographics

Gender Demographics

In the USA, 51.4% of YouTube users are female, while globally, 54.4% of users are male.

Age Demographics

28. Gen Z and Millennials (1981-2012) make up 50.6% of users.
29. Baby Boomers (1946-1964) comprise 15% of US users.
30. Globally, 54.3% of users are between 18-34 years old.

Detailed Breakdown of US Users by Generation

💡Related read: How to Make a YouTube Short That Skyrockets Your Engagement

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YouTube Usage by Device

With the proliferation of smartphones, YouTube's mobile app has surpassed 10 billion downloads.

💡Related read: How to Start a Podcast Channel on YouTube for Free

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YouTube Traffic Insights

YouTube receives substantial traffic, illustrating its widespread popularity and utility.

31. On average, YouTube garners around 8.8 billion visits monthly through organic searches.
32. In 2023, YouTube had 1.3 trillion visits, with direct traffic being the primary source (83.6%).
33. Mobile traffic constituted approximately 88% of total visits in 2023.
34. The United States was the top source of YouTube traffic, with 270.8 billion visits in 2023.

Source: SocialBlade

💡Related read: vidyo.ai Helps Marketer Boost YouTube Subscriptions by 150%

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Most-Subscribed YouTube Channels

T-Series, India's largest music label, leads in subscribers.

Top Subscribed Channels

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Most-Viewed YouTube Videos

"Baby Shark Dance" is the most viewed video with over 13.3 billion views.

Top 10 Most-Viewed Videos

YouTube Influencer Stats

Partnering with influencers on YouTube can significantly expand your reach and credibility.

35. YouTube is considered the best platform for "authentic and beneficial" influencer content.
36. Channels with 100,000 to 1 million subscribers have the highest engagement rates at 3.47%.
37. 33% of brands utilize YouTube for influencer marketing campaigns.

Source: Business Insider

YouTube Financial Insights

Google acquired YouTube for $1.65 billion in 2006, a move that now seems prudent given YouTube's substantial ad revenue, which reached $22.31 billion in the first nine months of 2023.

Earnings and Revenue

38. Quarterly Ad Revenue: $8 billion
39. Subscription Revenue: 80 million Music and Premium subscribers
40. Creator Earnings: $1.61-$29.30 per 1,000 views

Sources: Investopedia, Alphabet

Trends in YouTube Content

Recent trends highlight a surge in interest in AI, global creators, and diverse YouTube formats.

41. Videos on AI generative tools garnered over 1.7 billion views in 2023.
42. From January to April 2023, over 14 million videos were created monthly using YouTube's clipping tool.
43. 54% of surveyed users prefer watching creator commentary on events rather than the events themselves.
44. 65% of Gen Z creators reported using a filter, feature, or effect on their videos in the past year.
45. 54% of viewers follow creators who produce videos in languages other than their own.

Source: YouTube,
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Conclusion

This comprehensive overview of YouTube statistics reveals the platform's vast reach and significant influence. If you're looking to supercharge your YouTube growth in 2024, vidyo.ai is your go-to tool.

Take inspiration from Akil Wade, the founder of Black Kids Travel, who gained an impressive 180K YouTube subscribers in just 90 days using vidyo.ai.

Start using vidyo.ai and transform your YouTube strategy just like Akil did!